Privacy Policy

Last updated: 2025-06-05

1. Introduction

Advanced Perinatology (“Company,” “we,” “us,” “our”) operates advancedperinatology.com (the “Site”) from California.
This Privacy Policy explains how we collect, use, and share personal information under the California Online Privacy Protection Act (CalOPPA) and the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (CCPA/CPRA). It also references COPPA (children), CAN-SPAM (email), HIPAA (protected health information), and PCI DSS (payment security).

2. Information We Collect

In the past 12 months we have collected:

  • Identifiers – name, phone, postal address, email, IP, device IDs.
  • Medical data (“PHI”) – health history, ultrasound images, lab results.
  • Commercial data – appointment dates, insurance details, payment card last 4.
  • Internet activity – cookies, log files, page views.
  • Geolocation – coarse location from IP or precise GPS if you enable it.
  • User content – messages, forms, reviews.
  • Inferences – service preferences, risk factors.

3. How We Use Information

We process data to:

  • Provide medical consultations and manage your care.
  • Schedule appointments and send reminders.
  • Process payments in line with PCI DSS.
  • Operate telehealth sessions.
  • Improve services and Site performance.
  • Send newsletters or marketing (opt-out any time; see CAN-SPAM rights).
  • Detect fraud, comply with law, and respond to subpoenas.

4. HIPAA Notice

When we create or receive “Protected Health Information” (PHI) we also follow the federal Health Insurance Portability and Accountability Act of 1996 (HIPAA). A separate Notice of Privacy Practices is provided at intake and governs PHI use and disclosure. Where this Policy conflicts with that Notice, the HIPAA Notice controls.

5. Sharing Information

We do not sell personal information for money. We may “share” data (CCPA meaning) with:

  • Business associates — labs, billing vendors, telehealth platforms (under HIPAA-compliant agreements).
  • Analytics and advertising partners (only non-PHI).
  • Government authorities when required by law or public health order.
  • Successors in interest (e.g., merger) with notice to you.

6. Your California Privacy Rights

California residents can:

  1. Know the categories and specific pieces of personal information collected.
  2. Delete personal information (except where medical or legal retention is required).
  3. Correct inaccuracies.
  4. Opt-out of sale or sharing.
  5. Limit use of sensitive personal information.
  6. Not be discriminated against for exercising rights.

How to Submit a Request
Email info@advancedperinatology.com or call (626) 514-0060. We will verify identity with at least two data points.

7. Cookies & Tracking

We use:

  • Essential cookies for login and appointment forms.
  • Analytics cookies (Google Analytics).
  • Marketing cookies for remarketing ads.
    See the Cookie Policy below for opt-out tools. We honor the Global Privacy Control (GPC) signal.

8. Children’s Privacy

The Site is not directed to children under 13. We do not knowingly collect their data online (COPPA).

9. Data Security & Retention

  • TLS encryption, access controls, and off-site backups.
  • PHI retained for at least 7 years as required by California medical-records law; non-PHI deleted when no longer needed.

10. Changes

We may update this Policy; the “Last updated” date will change. Continued use after changes means acceptance.

11. Contact

Questions? Email info@advancedperinatology.com or mail 50 Alessandro Pl #210, Pasadena CA 91105.